Selling Good Design to Clients with Low Budgets
As you may have noticed, I have made AFFORDABILITY the conerstone of my Graphic Design business. How is this possible, you ask. I have to admit before I read a few chapters from Selling Graphic Design by Donald Sparkman I wasn’t sure either.
The dilema I faced was that I didn’t want to be percieved as one of those cheap logo design websites. The price of their designs are great but the quality is poor. On the other hand, being that my target market was small businesses, I wasn’t sure if I could stick to the prices outlined in Gaphic Design Guild Handbook.
As I was working on my business plan I came across Sparkmans book and this chapter immediatly jumped out at me: “Selling Good Design to Clients with Low Budgets”.
In this chapter he gets right to the point:
“There is good, mediocre, and bad graphic design. What your clients get depends on your company’s knowledge and judgement, not their budget.”
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