MPM

Morning People Logo Design Process

I came across this article on How to Create a Killer Logo. Much to my suprise the process was very similar to my own process.  Below you’ll see an example of my design process.

Of course I always start with PENCIL & PAPER.  Here I explore all the creative solutions possible.  The logo here is a design for a DJ equipment company in Israel aptly named DJ PACK.

After establishing a strong concept, I upload this image to my computer program of choice (Freehand or Illustrator).  A Vector program is always best for logo design.  Save Photoshop for adding additional eye candy.

I keep everything in black & white.  This helps to establish a strong composition.  Color can be distracting at this point.