Many of my graphic designer friends put a lot of blood, sweat and tears into our logo designs just to see them BUTCHERED in actual application. I was so pleasantly surprised when I actually saw my design in “action” at djpack.com and it looked GREAT!
I previously laid out my design process for this logo here.
Below are some of the web pages for djpack.com using my logo.
Recently read a linked-in Q & A on E-Magazines. Ironically it came on the heals of reading this blog post discussing the death of many printing companies. (See #10).
Although I’m not a big fan of E-Magazines, its hard to deny the appeal of E-Magazine sites such as ISSUU which gives you the ability to upload your own magazines and distribute theme to online readers.
Diabolical!
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A great post on HOTCARDS.COM about the TOP 10 things to watch in the printing industry in 2009. I’ll definitely be keeping a close eye on this since my 9-5 is with a local Newspaper.
Of all the things listed #7 caught my attention the most.
7.
In a similar bid to be competitive, expect to see more and more printers advertising full-service packages of design, printing, web development, and direct mailing. In a world increasingly focused on ’solutions’ rather than products, businesses appreciate being able to get all their marketing collateral in the same place….
I’m witnessing first hand how printers are offering more services to clients. Printers such as this have become more of an agressive competitor in my line of work.
I stay ahead of the game by focusing on what I’m good at. And thats stellar Graphic Design.
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As you may have noticed, I have made AFFORDABILITY the conerstone of my Graphic Design business. How is this possible, you ask. I have to admit before I read a few chapters from Selling Graphic Design by Donald Sparkman I wasn’t sure either.
The dilema I faced was that I didn’t want to be percieved as one of those cheap logo design websites. The price of their designs are great but the quality is poor. On the other hand, being that my target market was small businesses, I wasn’t sure if I could stick to the prices outlined in Gaphic Design Guild Handbook.
As I was working on my business plan I came across Sparkmans book and this chapter immediatly jumped out at me: “Selling Good Design to Clients with Low Budgets”.
In this chapter he gets right to the point:
“There is good, mediocre, and bad graphic design. What your clients get depends on your company’s knowledge and judgement, not their budget.”
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