Many of my graphic designer friends put a lot of blood, sweat and tears into our logo designs just to see them BUTCHERED in actual application. I was so pleasantly surprised when I actually saw my design in “action” at djpack.com and it looked GREAT!
I previously laid out my design process for this logo here.
Below are some of the web pages for djpack.com using my logo.
Patrick of PWG Marketing has uncovered the key secret to small business marketing success. And that’s differentiating your business from the competition.
If you remember one thing from this post remember this: if you can’t find a way to differentiate your business from every other business that does what you do and if you can’t communicate that difference in a way that really matters to a narrow target market, then you’re basically in the commodity business. If I can’t tell how one business is different than another then I will use the only thing I can measure – price. Yes, the driving force in the commodity business is always price.
Seems obvious when you first look at it but I know from experience that the vast majority of small businesses tend to compete on price.
Some other points to consider:
Many small business start ups do this because they don’t want to spend the money or time that it takes to effectively distance themselves from the competition.
Big Box Stores will always be able to beat you on price! They have the volume and leverage. However, you can beat them on service, quality, specialization, and a host of other categories.
When it comes to setting your business apart a branding is always a great place to start. Consumers have two categories. Big time and Small time. Branding will make them associate you with Big Time even when you are a small business.
Read moreThanks to BRAND NEW DAY for the hookup.
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