MPM

I found this article about the design process behind the now historic Barack Obama logo. I’m SO happy they chose the logo that is so memorable.  Some of these ideas are pretty lame.  What’s interesting to see is the actually progress from the first to the final choice.

Originally the stripes were kind of symmetrically expressed across the horizon, and as we went into final refinements we felt that giving it a little bit more dimension, a little bit more motion, ways to enter into it a little bit more for the viewer was a better way to go.”

It’s interesting to note that Sol had never worked on a political logo before.

Thanks to LogoDesignLove.com for the article.  Congratulations to Sol Sender on the come up of a lifetime.

Tags: graphic design, logos, Marketing, politics, Trends