I came across this article on How to Create a Killer Logo. Much to my suprise the process was very similar to my own process. Below you’ll see an example of my design process.
Of course I always start with PENCIL & PAPER. Here I explore all the creative solutions possible. The logo here is a design for a DJ equipment company in Israel aptly named DJ PACK.
After establishing a strong concept, I upload this image to my computer program of choice (Freehand or Illustrator). A Vector program is always best for logo design. Save Photoshop for adding additional eye candy.
I keep everything in black & white. This helps to establish a strong composition. Color can be distracting at this point.
Finally I add color. I try to find the best possible color combination. (Keeping the logo black and white is an option as well if its the best route to go.)
Finishing touch: Sometimes I add some eye candy to sweeten the layout. Notice however I don’t do anything to undermine the integrity of the logo itself. I simply add some subtle effects to bring the logo out.
So what do you think? Any ideas I missed?
By the way. The client loved the design:
Einat Adar, Owner at Marketing First
“I hired Imani to design a logo for one of my clients, and it was a real pleasure. He immediately got into the spirit of the brand, and came up with great creative options that were just what we were looking for. In addition to being a talented artist, Imani is very easy to work with. He’s smart, patient, pleasant, and service-oriented. And most important – he did a great job.” November 22, 2008
Tags: concept, graphic design, logo design
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[...] I previously laid out my design process for this logo here. [...]