Morning People Logo Design Process

I came across this article on How to Create a Killer Logo. Much to my suprise the process was very similar to my own process.  Below you’ll see an example of my design process.

Of course I always start with PENCIL & PAPER.  Here I explore all the creative solutions possible.  The logo here is a design for a DJ equipment company in Israel aptly named DJ PACK.

After establishing a strong concept, I upload this image to my computer program of choice (Freehand or Illustrator).  A Vector program is always best for logo design.  Save Photoshop for adding additional eye candy.

I keep everything in black & white.  This helps to establish a strong composition.  Color can be distracting at this point.

Finally I add color.  I try to find the best possible color combination.  (Keeping the logo black and white is an option as well if its the best route to go.)

Finishing touch:  Sometimes I add some eye candy to sweeten the layout.  Notice however I don’t do anything to undermine the integrity of the logo itself.  I simply add some subtle effects to bring the logo out.

So what do you think? Any ideas I missed?

By the way. The client loved the design:

Einat Adar, Owner at Marketing First
“I hired Imani to design a logo for one of my clients, and it was a real pleasure. He immediately got into the spirit of the brand, and came up with great creative options that were just what we were looking for. In addition to being a talented artist, Imani is very easy to work with. He’s smart, patient, pleasant, and service-oriented. And most important - he did a great job.”   November 22, 2008